FOMO Brews: Delhi Entrepreneurs Disrupt Indian Beverage Market with Healthier Iced Teas
In a world where health-conscious consumers are constantly seeking alternatives to sugary, artificial beverages, two young entrepreneurs from Delhi have stepped in to fill the gap. Avik Chaudhery and Gaurang Gadia, both just 21 years old, founded FOMO Brews in August 2022 with a mission to revolutionize the Indian beverage market by offering healthier, guilt-free iced teas. Their journey, marked by innovation and a commitment to quality, has not only gained attention but also secured a significant investment that is propelling their brand forward.
Filling the Gap in the Beverage Market
Frustrated by the lack of quality in existing beverage options, especially in a country where sugary drinks are prevalent, Avik and Gaurang set out to create a product that would cater to the growing demand for healthier alternatives. Their primary goal was to offer iced teas that were free from refined sugars, artificial sweeteners, and preservatives—something that had long been missing from the market.
“We wanted to create a beverage that not only tastes good but is good for you,” said Avik. They turned to natural ingredients such as honey and khaand (a traditional, unrefined sugar) to sweeten their iced teas, giving health-conscious consumers an option they could feel good about drinking.
FOMO Brews was born out of this vision. The name, “FOMO,” stands for “Fear of Missing Out,” capturing the essence of their belief that consumers should not have to miss out on a great tasting beverage just because they’re making a healthier choice.
A Breakthrough on Shark Tank India
The real turning point for FOMO Brews came when the founders appeared on Shark Tank India Season 3. Their pitch, highlighting the unique selling points of their freshly brewed iced teas and the absence of artificial ingredients, resonated with the investors. The duo sought ₹35 lakh for a 6% equity stake in their company, and after a tense but successful negotiation, they secured a deal with prominent investors Anupam Mittal, founder of Shaadi.com, and Aman Gupta, co-founder of boAt.
This moment was a game-changer for FOMO Brews. Appearing on the popular business reality show gave the brand an unprecedented amount of visibility and credibility in a highly competitive market. The exposure resulted in an immediate boost in sales and awareness, propelling FOMO Brews to new heights.
Rapid Growth and Expansion
Since their appearance on Shark Tank, FOMO Brews has experienced an impressive surge in sales, generating approximately ₹3.7 lakh in monthly revenues. This increase in demand has fueled the young brand’s ambitions to expand its footprint in the Indian market.
“FOMO is not just a product, it’s a movement. We are here to show people that they can enjoy delicious beverages without compromising on their health,” said Gaurang, highlighting their focus on creating a sustainable and healthy brand.
The founders are committed to further growing FOMO Brews by expanding distribution channels and introducing new products to their portfolio. They aim to bring their healthier drink options to more regions across India and make FOMO a household name in the beverage industry.
Looking to the Future
With the backing of their investors and the momentum gained from Shark Tank, Avik and Gaurang are not resting on their laurels. Their vision for the future includes rolling out new flavors, expanding to different product categories, and working on more strategic partnerships. They are also focused on building strong relationships with distributors to ensure wider accessibility of their products, both online and offline.
“The goal is to make FOMO Brews a leading brand in the healthy beverage space,” said Avik. “We’re constantly innovating and looking at ways to improve, while staying true to our promise of delivering quality without compromise.”
As they move forward, FOMO Brews is set to make waves in the Indian beverage industry, offering consumers a healthier alternative without compromising on taste. With a passionate team and a clear vision for growth, Avik and Gaurang are well on their way to making FOMO Brews a name to reckon with in the years to come.
Conclusion
In just over a year since its inception, FOMO Brews has transformed from a small startup to a growing brand with a strong market presence. With the support of their investors and a commitment to delivering quality products, Avik and Gaurang are determined to continue disrupting the Indian beverage market, one sip at a time.
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